Kaizen Digital

Digital Marketing & App Development Agency

  • SEO Consultancy

    Local & Organic SEO Services
  • Mobile App Development

    iOS & Android Marketplace
  • Paid Search

    Google PPC, Social Media Ads


By - DJ

App or Website? 10 Reasons Why Apps are Better Than Websites…(IMO)

I’m not looking to say one is actually the better option than the other here, this is simply me saying “this is where apps can add MORE value than your website!” Right now, mobile usage will be SOARING. With the sheer amount of people unable to work from office premises, it’s all too easy for people generally to pay a

By - DJ

Is now a good time to invest in PPC for recruitment advertising? Get an SEO’s Perspective…

Recruitment agencies spend a lot of their time and budget advertising jobs on various job boards and quite often overlook other forms of investing in recruitment advertising.  There are numerous reasons behind this behaviour, from budget limitations to a lack of knowledge on how to run paid campaigns or even limited awareness of the benefits PPC job advertising can bring the recruitment

By - DJ

What I think about video job specs.

What I think about video job specs. In the old days, job specs or descriptions were…let’s face it – mundane. You know what I mean, all formal, straight talking, sub heading after sub heading, bullet point after bullet point, word after painstakingly typed word. It was hugely difficult to covey any character or personality in them, usually meaning that the

By - DJ

How To Find Those Illusive Candidates Like A Liam Neeson From ‘Taken’ Pro

How To Find Those Illusive Candidates Like A Liam Neeson From ‘Taken’ Pro Picture Source:  LinkedIn.com  Hands up who’s seen ‘Taken? If you haven’t, you’ve almost definitely seen the meme. Liam’s character tells his daughter’s kidnapper “I don’t know who you are…I possess a set of very unique skills…I will find you!” Although most of us aren’t trained contract killers or assassins (presumably),

By - DJ

Why You Should Absolutely Outsource!

Why You Should Absolutely Outsource! Of course, I’m big advocate of outsourcing work, after all, it’s the back bone of my business. If firms didn’t outsource their SEO to me – I’d have to get a proper job! But I get it, you’re scared of out outsourcing. So many questions. “How can I let go, I’m a control freak”, or “How absurd

By - DJ

Local SEO Case Study

Local SEO Case Study  Client Vertical – High St Generalist Client Location – Leeds UK Service Provided – Local SEO Background The Client is a high street generalist agency, predominantly high volume, low margin recruitment. Typical roles are industrial biased – warehouse ops, production, pickers/packers and commercial temp desk. The local, temp market place in which the Client operates is hugely competitive. The labour

By - DJ

An Open Letter To My Former Self

An Open Letter To My Former Self “If I knew then what I know now…” is something we’ve probably all at some point said. As I made the transition from recruitment extraordinaire to successful digital marketer it is 100% a phrase I have used several times a day! Yes I’m successful – my clients win daily – but I’m a

By - DJ

5 Tips To Optimise Your Position in Search Engines

5 Tips To Optimise Your Position in Search Engines I wanted to share these 5 simple tips here with you because very few recruiters understand what SEO is, what the basic optimisation techniques are and why it is critical to use them. What is SEO? So, what us this SEO thing?? Search Engine Optimisation is nothing more than a set