So, you’ve written a blog – great! Now what? From the smallest sole trader businesses right up to the largest corporations, we are all guilty or occasionally creating content but then taking a back step when it comes to marketing and pushing that blog into the eyesight of our target readers. In fact, we often hear about businesses who create blogs purely for the purpose of SEO, with no real goals or CTAs attached to drive
How many times have you visited or found yourself browsing a specific website, then spotted a link to another website or another webpage, clicked, and continued your journey there? Sometimes this link will take you to a different page on the same website, sometimes it will provide extra value by taking you offsite to another source of information, and sometimes it will change the course of your journey completely. This is an example of link
SEO, known in the industry as Search Engine Optimisation, is one of those buzzwords thrown around by digital marketing experts as a service that they offer and can use to help your business drive more customers and make more money. But what does it actually mean, and does SEO really work? What is SEO? SEO refers to the use of organic search results to drive a high number of the right customers through to your
