Social Media Marketing

Social Media is used to connect with friends, family, and other communities and organisations.

Businesses can also utilise social platforms to engage with existing and potential customers.

With the right strategy, you can reach them with the right message at the right time, encourage them to employ your services, and answer any need for customer support.

With Social Media, you can:

Discover new customers.

A strong presence in social media channels frequented by your customers increases your Reach. In
turn, this helps boost brand awareness and recall. These customers are more likely to leave positive
feedback and share their experience.

Build brand awareness

With the aim to become a top-of-mind brand for the product or service offered, your business can
leave recurring impressions through Social Media.  This leads to the customer having a clear
consideration when a product or service is specifically needed.

Reach audiences efficiently

Social Media involves audience targeting. This ensures your message reaches the people who are likely
to engage with your brand or to avail of your products and services.

The Methodology

Channel Audit

This covers how your channels are currently performing and recommendations on how to further
optimise them.

Social Media Playbook
Through advanced targeting systems, we identify and segment your target audience based on the demographics, behaviours, and interests you specify. After determining your audience size, we recommend a budget that will be allocated for boosting your posts, scheduling your ads, and promoting your page. Based on your website, brand guidelines, and intake form, we will create a strategy that will serve as the basis for content to be posted on your social media accounts. The playbook will consist of the following: brand and design guidelines for the social media posts, buyer personas, a content strategy, and banners optimised for your Facebook, LinkedIn and Twitter pages. A workflow process will also be proposed and observed within the cycle.

Social Media Calendar
Your calendar will include posts and Facebook ads complete with graphics, captions, and copies based on the approved playbook. Posts will be boosted while Facebook ads will be scheduled during the cycle. The proposed budget allotment will be applied to expand reach and awareness across the Social Media platforms.

Reporting and Analytics
We invest heavily in technology to provide you with monthly reporting. It reports how your channels  performed in the previous month and pinpoints which area should be further optimised. Reports will also contain recommendations submitted for approval. Once approved, those recommendations will be applied the next month.

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