SEO Services
If you’re unsure or unaware, SEO (search engine optimisation) is a process-led structure of activities which has the objective of achieving an improvement in the results for a given (or set of given) internet searches.
Contrary to popular belief, it’s not a dark art and you could probably achieve a nominal improvement of how Google perceives your website if you had the inclination, skill set & time.
Here's How Its Done...
Whilst each individual campaign differs slightly, all of our SEO projects run with the same methodology:
Initial Audit/Strategy Design/Report:
We’re going to see where you’re at right now, and exactly what needs to be done. This strategy design is data-driven via detailed competitor analysis, and is the blueprint for your project.
Handover:
Next step is a call/meeting to discuss the audit and our findings, present the strategy and advise you of the next steps you need to take. There is no obligation to work with us, the strategy is your property, meaning you can engage us to deliver the vision, get another supplier to execute our strategy, or handle it in house.
We will advise you of our recommendations for retainer where necessary as well as any associated investment. The ball is then firmly in your court.
Retainer:
If you choose to, and based off our recommended next steps, we will agree to work with you on a retainer basis. You can see our retainer packages below. Our retainers are for a 12 month period, which allows us enough time to start seeing the fruits of our labour, whilst not tying you in to lengthy contracts!
Training:
If you prefer, we can deliver a tailored seminar to your team, based around the strategy, to up-skill and empower them to be able to execute the project. Speak to the team to find out more about this.
SEO Packages👇
8 hours a month SEO Package
Ideal for Quick Wins and Immediate Impact
Our 8 hours a month SEO Package is perfect for businesses looking to address specific SEO issues or gain immediate insights into their website’s performance.
In 8 hours, our team will focus on:
- Technical SEO Fixes: Address high-priority technical issues (e.g., broken links, page speed optimizations).
- Keyword Integration: Optimize metadata (titles, descriptions) and H1s for 3-5 key pages based on identified keywords.
- Content Refresh: Update content for 2-3 key pages to align with keyword strategy.
- Internal Linking: Begin to implement internal links to distribute authority across priority pages.
- Tracking Setup: Verify analytics, set up goal tracking, and ensure search console is integrated.
- Basic Backlink Outreach: Identify 5 potential link opportunities and reach out to secure placements.
Benefits:
- Affordable entry-level option for impactful quick wins.
- Resolves urgent technical SEO issues that could be holding your site back.
- Delivers immediate improvements in rankings for key pages.
- Optimizes a small set of high-priority pages for targeted keywords.
- Sets up tracking to ensure measurable results.
- Perfect for businesses looking for a cost-effective boost to their SEO performance.
16 hours a month SEO Package
Perfect for In-Depth and Strategic Enhancements.
Includes everything in Bronze, plus more in-depth work:
Our 16 hours a month SEO Package is designed for businesses seeking more comprehensive SEO improvements. With 16 hours of dedicated work, we can:
- Comprehensive Technical Fixes: Resolve medium-priority technical issues (e.g., crawl errors, schema markup).
- Page Optimizations: Fully optimize metadata, H1s, and content for 8-10 pages.
- Content Creation: Write or oversee the creation of 1-2 blog posts or resource pages aligned with keyword gaps.
- Internal Linking Audit: Create a detailed internal linking strategy, focusing on passing authority to target pages.
- Backlink Strategy Execution: Reach out to secure 10-15 high-quality backlinks, focusing on diverse domains.
- Competitor Gap Filling: Create 1-2 pieces of content targeting opportunities from competitor analysis.
- Reporting Enhancements: Deliver an advanced report, including performance trends and actionable next steps.
Benefits:
- Comprehensive technical fixes enhance website performance and crawlability.
- In-depth optimization of multiple pages for a wider range of keywords.
- Creation of strategic content to capture new traffic opportunities.
- Strengthens internal linking to improve site structure and rankings.
- Starts building a stronger backlink profile for domain authority growth.
- Ideal for businesses ready to move beyond the basics and see consistent progress.
24 Hours a month SEO Package
Comprehensive SEO Overhaul for Maximum Impact
Includes everything in Silver, plus advanced implementation:
Our 24 hour SEO Package offers a complete and in-depth approach to SEO, ideal for businesses looking to make significant improvements to their online visibility. Over 24 hours, we will:
- Advanced Technical SEO: Fix complex issues like canonicalization errors, advanced redirects, and JavaScript rendering problems.
- Full On-Page Optimization: Optimize all key pages (10-15) for targeted keywords.
- Content Plan Execution: Produce 2-3 blog posts or resource pages targeting long-tail keywords or backlink opportunities.
- Internal Linking Expansion: Implement a comprehensive internal linking strategy across the site.
- Authority Building: Secure 15-25 backlinks from high-authority sources using targeted outreach campaigns.
- Competitor Content Targeting: Create 3+ pieces of content to exploit competitor keyword gaps.
- Detailed Reporting: Provide granular reporting on technical fixes, backlink acquisition, traffic trends, and conversion improvements.
Benefits:
- Advanced technical SEO fixes tackle complex issues to unlock maximum potential.
- Extensive on-page optimization boosts rankings across the entire site.
- Creation of high-value, targeted content for both SEO and user engagement.
- Comprehensive backlink campaigns drive sustained improvements in authority.
- Competitor-focused content strategy helps capture competitive traffic.
- Delivers robust, data-driven insights and progress tracking.
- Best for businesses seeking a fully managed SEO approach with measurable ROI.
Tailored to client needs, leveraging 3+ days per month. Deliverables could include:
- Ongoing Technical Audits: Continuously monitor and resolve emerging technical issues.
- Large-Scale Content Strategy: Oversee content creation for blogs, landing pages, or pillar content at scale.
- Backlink Campaigns: Execute monthly outreach to secure 30-50 backlinks across multiple campaigns.
- Competitor Monitoring: Regularly update competitor analysis to adapt the strategy.
- Custom Reporting & Insights: Provide personalized reporting dashboards and presentations with actionable recommendations.
- Collaborative Work: Regular strategy sessions to refine focus areas and adjust based on client feedback.
Benefits:
- Fully customized SEO support tailored to your business needs and goals.
- Proactive monitoring and resolution of emerging issues for long-term success.
- Scaled content creation to establish thought leadership and target new audiences.
- Ongoing, high-volume backlink campaigns for continuous authority growth.
- Adaptable strategies informed by competitor updates and market trends.
- Dedicated support and collaboration to align SEO with overall business objectives.
- Ideal for businesses seeking a strategic partner for ongoing SEO excellence.
Some Recent Feedback...
He always delivers on time, provides sound recommendations and works autonomously so I can focus on running my desk and business, but is always available to soundboard if needed.
I wouldn't hesitate in recommending Dan and Kaizen Digital if you're serious about your digital presence."
Dan provides a bespoke solution and is clearly an SEO subject matter expert whom I have absolutely no hesitation in recommending.
His services are first-class."
Dan has simplified SEO for us (we didn't have a clue), has been able to focus our business on what we need, rather than what we would like and has the intelligence to be able to understand the sectors we work producing relevant material for market. His no BS approach is refreshing and has positioned him as our 'go to' for our marketing needs.
His turnaround makes me think this guy doesn't sleep, given we are across the globe from him yet he is always enthusiastic and available.
Plain and simple, he's a diamond!"
I couldn't recommend him more highly."
He has always been on hand to help on other 'digital' areas and always goes above and beyond. We have found his knowledge of recruitment helped him understand what we wanted from the service he provides. I would happily recommend Dan to anybody who wants to improve their inbound marketing activity."