SEO Services
If you’re unsure or unaware, SEO (search engine optimisation) is a process-led structure of activities which has the objective of achieving an improvement in the results for a given (or set of given) internet searches.
Contrary to popular belief, it’s not a dark art and you could probably achieve a nominal improvement of how Google perceives your website if you had the inclination, skill set & time.
100% of the time clients engage with us because their issue is the lack one or all of the above.
Here's How Its Done...
All of our SEO projects run with the same methodolgy :
1 – Initial Audit/Report, we’re going to see where you’re at right now, and exactly what needs to be done.
2 – Keyword Research, what do you WANT to rank for, what is it REALISTIC to try and rank for, we have a conflab until we reach a winning position for you.
3 – Competitor Analysis, companies are already ranking for the searches you want to rank for, so we deep dive in to your closest competitors and see how they’re strategizing their SEO, and we “imitate” it, we’re not trying to reinvent the wheel.
4 – Technical & Onsite Optimisation, laying and/or strengthening the foundations upon which the SEO house will be built, ensuring the site is crawlable, readable and indexable by Google and your users, making sure your onsite content and navigation is on point!
5 – Then we go off-site, establishing and building your backlink profile via link building, content and outreach work, all to demonstrate to Google your domain’s relativity, authority and influence within your space.
6 – Reporting. Monthly reports relating to work carried out and movements in relative metrics.
SEO Packages👇
Bronze Package
Silver Package
Gold Package
Bespoke Package (3+ Days Resource Per Month
Bronze Package
8 hour SEO Package – £560
Ideal for Quick Wins and Immediate Impact
Our 8 hour SEO Package is perfect for businesses looking to address specific SEO issues or gain immediate insights into their website’s performance. In just one day, our team will:
- Conduct a comprehensive SEO audit to identify critical issues.
- Perform targeted keyword research to uncover high-value opportunities.
- Optimize key pages (e.g., homepage, main service/product pages) for improved search visibility.
- Implement quick technical fixes such as meta tags, alt texts, and URL structures.
Benefits:
- Immediate identification and resolution of critical SEO issues.
- Actionable insights and quick wins to boost your online presence.
- Cost-effective solution for businesses with limited budgets or urgent needs.
Silver Package
16 hour SEO Package – £960
Perfect for In-Depth Analysis and Strategic Enhancements
Our 16 hour SEO Package is designed for businesses seeking more comprehensive SEO improvements. With two days of dedicated work, we can:
- Perform an extended SEO audit to thoroughly analyze your website.
- Develop a detailed SEO strategy tailored to your business goals.
- Conduct extensive keyword research and implement findings across your site.
- Provide content recommendations and suggestions for new content creation.
- Initiate a basic link-building strategy and outreach for quality backlinks.
- Implement more complex technical SEO improvements.
Benefits:
- Thorough analysis and strategic planning for sustainable SEO growth.
- Enhanced keyword targeting and content optimization.
- Initial steps towards building a strong backlink profile.
Gold Package
24 Hour SEO Package – £1360
Comprehensive SEO Overhaul for Maximum Impact
Our 24 hour SEO Package offers a complete and in-depth approach to SEO, ideal for businesses looking to make significant improvements to their online visibility. Over three days, we will:
- Conduct a full SEO audit and develop a comprehensive strategy.
- Perform detailed keyword research, competitive analysis, and site-wide implementation.
- Optimize existing content and create new, high-quality content to target key search terms.
- Execute a comprehensive link-building campaign, including outreach to industry influencers and bloggers.
- Implement advanced technical SEO fixes, such as site speed optimization, mobile optimization, and schema markup.
- Set up and configure SEO tracking tools and provide detailed performance reports.
Benefits:
- Complete SEO strategy development and implementation for long-term success.
- Significant improvements in search rankings, organic traffic, and user engagement.
- Advanced technical SEO enhancements to ensure your site meets the latest search engine standards.
- Ongoing performance tracking and reporting to measure results and refine strategies.
Bespoke Package (3+ Days Resource Per Month
Please note: it is possible to utilise these days for ad-hoc work, for example, you might JUST want to outsource content optimisation, or link-building. The above is an example of deliverables when clients need FULL project management.
Retainer Roadmaps
Month 1:
- SEO Audit: Conduct a comprehensive review of the website’s current SEO status.
- Keyword Research: Identify high-value keywords for targeting based on relevance, search volume, and competition.
- Quick Fixes: Implement immediate technical fixes identified during the audit (meta tags, alt texts, URL structures).
- SEO Tracking Setup: Implement and configure SEO tracking tools (Google Analytics, Search Console) to monitor performance.
Month 2:
- Technical SEO: Address more complex technical issues (site speed improvements, mobile optimization, structured data).
- Content Recommendations: Provide suggestions for content improvements based on keyword research and audit findings.
Month 3:
- On-Page SEO: Optimize key pages (homepage, main service/product pages) based on keyword research.
- Content Optimization: Optimize additional pages based on ongoing keyword research and user engagement data.
Month 4:
- Link Building: Initiate basic link-building strategies and outreach to acquire quality backlinks.
- Competitor Analysis: Conduct a competitor SEO analysis to identify opportunities, gaps, and potential link-building sources.
Month 5:
- Content Creation: Provide recommendations for new content based on gaps identified in the competitor analysis and keyword opportunities.
- Ongoing Optimization: Continue optimizing content, link-building efforts, and addressing any remaining technical SEO issues.
Month 6:
- Performance Review: Analyze SEO performance data and provide a detailed report on key KPIs (organic traffic, keyword rankings, bounce rate, etc.).
- Strategy Adjustment: Adjust SEO strategy based on performance data, competitor activity, and set new goals for the next period.
Key KPIs to Track (Throughout the Process):
- Organic Traffic: Monitor the number of visitors coming from search engines.
- Keyword Rankings: Track the rankings of targeted keywords.
- Bounce Rate: Measure the percentage of visitors who leave after viewing only one page.
- Pages Per Session: Monitor the average number of pages viewed per session.
- Backlinks: Track the number and quality of backlinks acquired.
- Technical SEO Issues: Monitor the resolution of technical SEO issues over time.
Expected Results Over 6 Months:
- Organic Traffic Increase: 10-20% increase in organic traffic due to quick fixes and keyword optimizations.
- Keyword Rankings: Improvement in rankings for 5-10 target keywords.
- Bounce Rate: Slight reduction in bounce rate due to better on-page SEO.
- Pages Per Session: Small increase in pages per session as content becomes more engaging.
- Backlinks: Acquisition of 5-10 quality backlinks through initial link-building efforts.
- Technical Improvements: Resolution of critical technical SEO issues, leading to better site performance and crawlability.
Month 1:
- SEO Audit: Conduct a thorough analysis of the website’s current SEO status.
- Keyword Research: Perform extensive keyword research and initial mapping to site content.
- Quick Fixes: Implement immediate technical fixes identified during the audit.
- SEO Tracking Setup: Implement and configure SEO tracking tools (e.g., Google Analytics, Search Console) to monitor performance.
Month 2:
- Technical SEO: Implement more complex technical fixes, including site speed optimization, mobile optimization, and schema markup.
- Content Recommendations: Provide detailed content improvement suggestions based on audit findings and keyword data.
Month 3:
- On-Page SEO: Optimize key pages and begin optimization of additional pages based on keyword research.
- Content Optimization: Continuously optimize existing content based on ongoing keyword research and user engagement data.
Month 4:
- Link Building: Develop and execute a link-building strategy, including outreach for quality backlinks.
- Content Creation: Start creating new content based on gaps identified through ongoing keyword research and competitor analysis.
Month 5:
- Competitor Analysis: Conduct a comprehensive competitor SEO analysis to identify opportunities and gaps.
- Content Strategy: Develop a detailed content strategy based on competitor analysis, keyword gaps, and market trends.
Month 6:
- Performance Review: Analyze SEO performance data and provide a detailed report on key KPIs (organic traffic, keyword rankings, bounce rate, etc.).
- Strategy Adjustment: Adjust the SEO strategy based on performance data, set new goals, and plan for the next period.
- Advanced Technical SEO: Implement advanced technical SEO improvements based on new insights gathered during the review.
Key KPIs to Track (Throughout the Process):
- Organic Traffic: Monitor the number of visitors coming from search engines.
- Keyword Rankings: Track the rankings of targeted keywords.
- Bounce Rate: Measure the percentage of visitors who leave after viewing only one page.
- Pages Per Session: Monitor the average number of pages viewed per session.
- Backlinks: Track the number and quality of backlinks acquired.
- Technical SEO Issues: Monitor the resolution of technical SEO issues over time.
- Conversion Rate: Measure the percentage of visitors who convert (e.g., make a purchase, fill out a form).
Expected Results Over 6 Months:
- Organic Traffic Increase: 20-30% increase in organic traffic due to comprehensive keyword optimizations and technical fixes.
- Keyword Rankings: Significant improvement in rankings for 10-20 target keywords.
- Bounce Rate: Noticeable reduction in bounce rate due to improved on-page SEO and better content.
- Pages Per Session: Increase in pages per session as more engaging content is created and optimized.
- Backlinks: Acquisition of 15-30 quality backlinks through targeted link-building strategies.
- Technical Improvements: Resolution of more complex technical SEO issues, leading to enhanced site performance.
- Conversion Rate: Improvement in conversion rates due to better-targeted traffic and optimized content.
Month 1:
- Full SEO Audit: Conduct a comprehensive analysis of the website’s current SEO status.
- Keyword Research: Perform detailed keyword research and competitive analysis.
- Quick Fixes: Implement immediate technical fixes identified during the audit.
- SEO Tracking Setup: Implement and configure SEO tracking tools (e.g., Google Analytics, Search Console) to monitor performance and begin tracking key metrics.
Month 2:
- Technical SEO: Implement complex technical fixes, including site speed optimization, mobile optimization, and schema markup.
- Content Strategy: Develop a content strategy based on keyword research and competitive analysis.
Month 3:
- On-Page SEO: Optimize key pages and a significant portion of additional pages based on keyword research.
- Link Building: Develop and execute a comprehensive link-building strategy to acquire quality backlinks.
Month 4:
- Content Creation and Optimization: Create new, high-quality content and continuously optimize existing content based on ongoing keyword research.
- Ongoing SEO Tracking: Monitor the performance of all SEO initiatives using the tracking tools implemented in Month 1.
Month 5:
- Competitor Analysis: Conduct an in-depth competitor SEO analysis to identify gaps and opportunities.
- Content Strategy Refinement: Refine the content strategy based on insights from the competitor analysis and keyword gaps.
- Advanced Link Building: Intensify link-building efforts with targeted outreach to industry influencers and bloggers.
Month 6:
- Performance Review: Analyze SEO performance data and provide a detailed report on key KPIs (organic traffic, keyword rankings, bounce rate, etc.).
- Strategy Adjustment: Adjust the SEO strategy based on performance data, and set new goals for the next period.
- Advanced Technical SEO: Implement advanced technical SEO improvements and prepare the site for long-term success.
Key KPIs to Track (Throughout the Process):
- Organic Traffic: Monitor the number of visitors coming from search engines.
- Keyword Rankings: Track the rankings of targeted keywords.
- Bounce Rate: Measure the percentage of visitors who leave after viewing only one page.
- Pages Per Session: Monitor the average number of pages viewed per session.
- Backlinks: Track the number and quality of backlinks acquired.
- Technical SEO Issues: Monitor the resolution of technical SEO issues over time.
- Conversion Rate: Measure the percentage of visitors who convert (e.g., make a purchase, fill out a form).
- Domain Authority: Track the increase in domain authority over time.
Expected Results Over 6 Months:
- Organic Traffic Increase: 30-50% increase in organic traffic due to a comprehensive SEO strategy and implementation.
- Keyword Rankings: Major improvement in rankings for 20-30 target keywords, including competitive terms.
- Bounce Rate: Significant reduction in bounce rate due to extensive on-page and content optimizations.
- Pages Per Session: Substantial increase in pages per session as the overall user experience improves.
- Backlinks: Acquisition of 30-50 quality backlinks through an intensive link-building campaign.
- Technical Improvements: Comprehensive resolution of advanced technical SEO issues, leading to superior site performance.
- Conversion Rate: Noticeable improvement in conversion rates due to well-targeted traffic and highly optimized content.
- Domain Authority: Increase in domain authority, reflecting improved overall site authority and trustworthiness.
Some Recent Feedback...
There's two things that really stand out when working with Dan:
1. He's incredibly easy to deal with. Possibly the most patient person I've ever worked with.
2. His knowledge is top class. He *knows* what he's talking about.
With any technical work, it's easy to get lost in what some of the inner workings mean but Dan takes care of this and filters the important information from the noise for me.
I've worked with Dan on several projects over the last year and can only see me working with him more in the future.
Kieron.
Kieron Mayers
Marmalade Marketing
It’s just wonderful when you work with someone that is honest, kind, considerate but most of all, knows his profession inside & out.
It’s been a genuine pleasure to work with Dan and he has helped a great deal in a short period of time.
His knowledge is second to none & there is zero fluff; hard facts all the way from start to finish.
It’s hard to find good people but when you come across someone like Dan, it restores your faith in human nature.
A top guy, inside & out & would highly recommend him to anyone that needs help with the performance of their website & marketing.
Simon Pettigrew
AF Selection
"We've worked alongside Dan for over a year now for our SEO and more recently Messenger marketing campaigns.
He always delivers on time, provides sound recommendations and works autonomously so I can focus on running my desk and business, but is always available to soundboard if needed.
I wouldn't hesitate in recommending Dan and Kaizen Digital if you're serious about your digital presence."
He always delivers on time, provides sound recommendations and works autonomously so I can focus on running my desk and business, but is always available to soundboard if needed.
I wouldn't hesitate in recommending Dan and Kaizen Digital if you're serious about your digital presence."
Gavin Beale
TwentyFour Recruitment
"We engaged with Dan and his SEO firm, Kaizen Digital to support us with some niche work and his support, analysis, reviews and performance updates were superb.
Dan provides a bespoke solution and is clearly an SEO subject matter expert whom I have absolutely no hesitation in recommending.
His services are first-class."
Dan provides a bespoke solution and is clearly an SEO subject matter expert whom I have absolutely no hesitation in recommending.
His services are first-class."
Nick Day
JGA Recruitment
"To be able to count on an industry expert who is knowledgeable, proactive and just darn good at what they do is worth its weight in gold.
Dan has simplified SEO for us (we didn't have a clue), has been able to focus our business on what we need, rather than what we would like and has the intelligence to be able to understand the sectors we work producing relevant material for market. His no BS approach is refreshing and has positioned him as our 'go to' for our marketing needs.
His turnaround makes me think this guy doesn't sleep, given we are across the globe from him yet he is always enthusiastic and available.
Plain and simple, he's a diamond!"
Dan has simplified SEO for us (we didn't have a clue), has been able to focus our business on what we need, rather than what we would like and has the intelligence to be able to understand the sectors we work producing relevant material for market. His no BS approach is refreshing and has positioned him as our 'go to' for our marketing needs.
His turnaround makes me think this guy doesn't sleep, given we are across the globe from him yet he is always enthusiastic and available.
Plain and simple, he's a diamond!"
Tudi Hedley
TMR Recruitment
"Dan has been brilliant at turning our SEO around. He is incredibly knowledgeable in recruitment SEO, provides great advice and works very ethically (unlike other SEO's I've come across).
I couldn't recommend him more highly."
I couldn't recommend him more highly."
Julia Fenwick
BoldMove
"I have been working with Dan since March of this year and I have found him to be a great help when making the complicated to me (SEO) seem very simple, which I feel shows his in depth knowledge of the subject.
He has always been on hand to help on other 'digital' areas and always goes above and beyond. We have found his knowledge of recruitment helped him understand what we wanted from the service he provides. I would happily recommend Dan to anybody who wants to improve their inbound marketing activity."
He has always been on hand to help on other 'digital' areas and always goes above and beyond. We have found his knowledge of recruitment helped him understand what we wanted from the service he provides. I would happily recommend Dan to anybody who wants to improve their inbound marketing activity."
Stewart Lupton
JSL Solutions
