SEO Services for Recruitment Agencies
SEO (search engine optimisation) is a data-driven process to improve your website’s search ranking. Despite misconceptions, measurable improvements are achievable with the right skills and time.
Our approach starts with an audit and strategy design based on competitor analysis, followed by a meeting to review findings and next steps. You can then choose to implement the strategy in-house, with another supplier, or with us on a 6 or 12-month retainer, or for those with more aggressive plans, our 90-day Sprint.
Here's How Its Done...
Whilst each individual campaign differs slightly, all of our SEO projects run with the same methodology:
Initial Consultation
First step is to see where you’re at, find out where you want to be, then see how we can help you get there! There is no cost for the consultation, we can answer any questions and give you some high-level direction and oversight.
Strategy design:
This is a chargeable service, based on deep competitor analysis and considering your goals, we will design an extensive, no-stone-left-unturned strategy that covers all facets of a successful SEO campaign. There is no anticipation on our part to progress to retainer with us, the strategy is your property, execute in-house, pass to another third party, or we can talk retainer.
Handover:
Part of the strategy service, when completed we will set up a call for our SEO Lead to walk you through the strategy, highlighting key findings, weaknesses and opportunities! You will have all the info and direction you need after the handover to see how you want to progress. We will recommend next steps for you.
Execution:
Once we’ve decided to work together, we will implement the strategy we designed for your website. Our retainers are monthly, for an initial fixed month term, and we can work as collaboratively or autonomously as you need.
SEO Packages:
The Full SEO + AI-Ready Strategy for Recruitment Agencies: This isn’t a commodity audit – it’s the architecture for AI-visible growth!
If you’re serious about owning visibility across both Google and the next wave of AI-driven search – this is your roadmap.
This package is for recruitment agencies that want more than a surface-level SEO audit. It’s a full strategic build: built for rankings, designed for AI surfacing, and shaped by data. Whether you’re scaling fast, investing in AI-readiness, or tired of fragmented SEO, this is the answer.
What’s included in the strategy:
You’ll receive a fully structured strategy spreadsheet and action plan, built around 29 core components:
✅ Campaign & Site Setup
- Welcome & KPI Overview – Aligns strategy to your commercial goals and sets up success tracking from day one.
- Pre-Migration Audit (if applicable) – Ensures smooth SEO continuity during any domain or CMS migration.
- Local SEO & GBP Checklist – Optimises your Google Business Profile and citation footprint for local visibility.
- Overview & Timeline (90-Day AI Sprint Clients ONLY) – A structured roadmap for AI-readiness if you opt for the Sprint upgrade.
🔍 Technical & Visibility Foundation
- Master URL Sheet – Full site crawl to identify all indexation, on-page, and structural gaps.
- SEO Checklist – Every technical, on-page, and AIO optimisation item in one central tracker.
- Foundations Overview – Flags warnings and missed opportunities across page speed, crawlability, and more.
- Detailed Page Speed Audit – Captures Core Web Vitals and load metrics for every URL, identifying performance issues that impact rankings, user experience, and AI-driven visibility.
- Top Pages (GSC) – Highlights your best-performing pages by organic clicks and impressions.
- Top Queries (GSC) – Surfaces high-volume, high-CTR search terms for content alignment.
- Current Rankings – Benchmarks your position in SERPs and featured snippets.
🧠 Intent, Search Behaviour & Opportunity Discovery
- Intent Journey Mapping – Plots what the searcher wants at each stage of the funnel, mapping keywords to user intent, audience, and optimal target URL to close intent gaps and improve AI/organic visibility.
- Page Intent Audit – Audits whether each high-traffic page matches user intent, based on query data and on-page content.
- AI Visibility Tracker – Tracks client presence in AI-generated search results for high-value prompts chosen for commercial impact, audience relevance, and AI visibility potential.
- Brand Mentions Audit – Measures unlinked citations, brand visibility, and missed E-E-A-T signals.
- Backlink Profile – Reviews your domain authority and link equity gaps.
- Keyword Gap – Uncovers what competitors rank for that you don’t.
- Keyword Opportunity Matrix – Prioritises keywords by ROI, intent, difficulty, and AI surfacing potential.
🧩 Page-Level Strategy & Content Planning
- Page Intent Audit – Audits high-traffic pages to confirm they match what users are actually searching for.
- Architecture & Page Planning – Maps optimal site structure based on themes, intent, and opportunity.
- Longtail Sector/Location-supporting Pages – Recommends missing pages needed to compete and convert, capturing longtail, high-intent queries
- Core Pages & Outlinks – Suggests internal links from powerful pages to content that needs a boost.
- Content Pruning – Flags pages to rewrite, remove, or redirect for better index quality.
📚 Content Quality, Structure & Authority Building
- Content Quality & Citations Audit – Scores pages for depth, originality, and AI-surfacing potential.
- E-E-A-T Help (Existing Assets) – Highlights improvements to boost expertise, authority, and trust signals.
- Voice & SGE Optimisation – Evaluates eligibility for surfacing in AI Overviews and voice search.
- Content Strategy – AI/LLM Surfacing – Builds a bank of research-based queries to target in blogs and guides.
- Content Strategy – Topical Authority – Outlines content clusters that cement your credibility in core sectors.
- SEO/AEO Content Checklist – Ensures every new asset is ready for Google and AI answers.
🔗 Supporting Optimisations
- Internal Linking Plan (Blogs) – Strategised anchor text and link flow across content hubs.
- Directories Curation – A curated list of trusted, relevant directories to build citation and authority.
💡 Why It Works
This isn’t just a strategy – it’s a complete operating system for market leadership.
- It provides a single source of truth, aligning your marketing, content, and development teams around a unified plan.
- It delivers the business case for every action, using a data-driven Opportunity Matrix so you know exactly what to do next and why it matters.
- It eliminates wasted effort by identifying what content to create, what to improve, and what to remove, maximising your return on content investment.
- It builds a defensive moat against algorithm updates by focusing on timeless principles of technical soundness, user intent, and genuine authority.
- It future-proofs your brand, ensuring you are not just visible in today’s Google but are primed to become a cited, authoritative source in the AI-driven answer engines of tomorrow.
And it ensures your brand won’t just be found in Google – it will be selected by AI assistants, chat interfaces, and emerging answer engines.
Book a discovery session below to talk to our SEO lead!
Accelerate your AI-Readiness in just 90 days
Search has changed. Tools like ChatGPT, Gemini, and Perplexity now answer queries directly – and most recruitment websites aren’t structured to show up.
The AI-Ready Sprint is a focused 90-day program to help recruitment agencies technically prepare for how search works today – and where it’s headed.
This isn’t about vague SEO promises. It’s a structured execution sprint designed to get your site technically sound, AI-ready, and future-facing.
What’s included over 3 months:
🔍 AI Visibility Enablement
We configure your site for selection in LLMs like ChatGPT, Gemini, and Perplexity – ensuring GPTBot and Google-Extended can access your content. You’ll also get structured schema (FAQ, JobPosting etc) that improves your chances of being cited in answer engines and featured snippets.
🛠️ Technical SEO & Site Infrastructure Fixes
We fix the stuff holding you back – slow speeds, crawl errors, poor mobile UX, broken links, thin content, and indexing issues. This ensures AI models and search engines alike can properly interpret and serve your content.
🧠 Strategic On-Page Optimisation for 25 Pages
Your most important pages (sectors, services, jobs, or blogs) are rewritten and structured to target real user search queries and support LLM interpretation.
📝 6 SEO & AI-Optimised Blog Articles
Not just filler content. These are blog posts written to rank, answer real candidate/client queries, and position your brand as a trusted voice in your niche.
📍 Local SEO & Presence Management
Google Business Profile fully reviewed and enhanced. We also address NAP consistency and improve local search signals – key if you serve specific locations.
🔗 Link Building & Syndication Foundations
We safely build early authority through niche citations, targeted blog syndication, and foundational backlink outreach.
📊 Performance Tracking + AI Readiness Roadmap
We’ll configure GA4 and GSC properly, track performance, and deliver a full strategy roadmap post-sprint – showing how to keep momentum going after the 90 days.
Why choose the AI-Ready Sprint?
It’s not just about ranking – it’s about ensuring your website is discoverable, selectable, and visible across today’s fragmented search landscape, including AI-driven tools.
This is ideal for:
- Agencies launching or relaunching their site
- Businesses with outdated technical foundations
- Teams who want faster implementation than traditional retainers
- Anyone worried they’re falling behind in AI visibility
You get aggressive delivery, expert guidance, and future-ready infrastructure – all in one fixed-scope project.
Tasks Covered:
✅ Full optimisation and structural enhancements for 25 key pages
✅ 6 AI- and SEO-optimised blog articles (with guidance for continued content)
✅ Schema markup + LLM/Answer Engine accessibility setup
✅ Site speed and mobile fixes
✅ GBP optimisation and citation audit
✅ Link building foundations (citations + syndication)
✅ Full crawlability review for AI bots (GPTBot, Gemini, etc.)
✅ GA4 + GSC setup with custom tracking
✅ Full strategy roadmap you can implement after the sprint in order to really maximise your return on investing in the program!
For recruitment agencies ready to lead, dominate, and stay ahead with a tailored “search performance ecosystem” – optimal visibility in traditional search engines and AI-led search!
This premium package is built for established recruitment firms operating in competitive markets – whether that’s major cities or specialised sectors. With 30 hours of expert SEO resource every month, it delivers high-impact work, advanced strategy, and forward-thinking execution to position your agency as a true market leader.
What’s included each month:
🧠 Comprehensive SEO Strategy & Campaigns
We act as an extension of your marketing team, tracking your competitors’ content moves, and running regular strategy reviews. This ensures your SEO plan evolves with your business and the market.
✍️ Content Optimisation & Creation
Optimisation of up to 10 new or priority pages every month – rotated to match performance goals and opportunities. Each page targets 2-3 primary keywords, plus supporting LSI terms for broader semantic coverage and AI alignment.
🤖 LLM Visibility Optimisation
Your content is enhanced for AI platforms like Google SGE and ChatGPT. We add structured schema (FAQPage, JobPosting, HowTo), ensure pages are crawlable by GPTBot and Gemini, and craft FAQs designed to be cited by AI engines. This helps your brand appear in AI-generated answers, not just traditional search.
📚 Topical Authority Dominance
We build deep, keyword-rich content clusters around your specialist sectors – like IT or finance recruitment. This includes pillar pages, support articles, and even downloadable guides that show search engines and AI models that your agency is the authority in its niche. We will also create up to 4x new blog articles to help you to establish “topical authority”.
📢 Strategic Backlink Acquisition
We proactively pitch your brand to high-authority platforms, secure guest features and aim for citations in industry news. This builds E-E-A-T signals and can help your brand enter the Google Knowledge Graph, further boosting visibility in AI and SGE results.
📈 Quarterly ROI Reviews & Strategy Reset
In addition to monthly reports, we deliver quarterly performance deep-dives – reviewing traffic, conversions, and lead quality. Every three months, we adjust the roadmap to double down on what’s working, ensuring clear ROI and long-term gains.
⚡ Priority Support
You get fast response times and access to on-demand SEO advice for urgent needs like Google updates, site migrations, or campaign pivots. It’s premium access to senior SEO expertise, not just time on a clock.
Why choose this package?
This is more than an SEO service – it’s a competitive advantage. You get proactive strategy, cutting-edge tactics, and hands-on execution designed to win in both search engines and AI platforms. With 30 hours per month, this package is perfect for agencies that want to dominate rankings, own their niche, and stay future-ready.
Tasks Covered:
✅ Crawlability & indexation audit (GSC, Screaming Frog)
✅ Internal link strategy & implementation
✅ Meta data, OG tag, and schema updates
✅ FAQ section creation + FAQPage schema
✅ LLM crawler access reviews (GPTBot, Gemini, etc.)
✅ Content refreshes for ageing or declining pages
✅ E-E-A-T improvements (bios, schema, trust markers)
✅ GA4 + GSC tracking setup and performance analysis
Progressive improvement in rankings, visibility across AI platforms (SGE, ChatGPT), and a consistent rise in organic traffic and lead quality.
Boost your visibility, build authority, and lead your niche
This package is designed for recruitment agencies ready to go beyond the basics and actively grow their presence online. With 16 hours of expert SEO resource each month, we blend content, strategy, technical improvements, and authority building – all aligned to long-term, compounding growth.
What’s included each month:
🔍 Advanced Keyword & Topic Strategy
We conduct in-depth keyword research and topical mapping for your specialist areas (e.g. tech, finance, or executive recruitment). You’ll get a clear content plan based on long-tail searches and trending topics, updated regularly as results come in.
✍️ Content Optimisation & Creation
We optimise up to 5 new or high-priority existing pages each month, selected based on opportunities and performance gaps (each page targets 2–3 core keywords, plus supporting terms to reinforce topical relevance and AI-readiness) and help produce new content that adds real value. Typically, this means one high-quality blog post per month or detailed outlines for your internal team. Topics might include salary guides, industry trends, or candidate advice – built to earn trust from both users and search engines.
📚 On-Site Content Hub Development
We help structure your content into a scalable knowledge hub. This includes creating pillar pages like “Hiring in [Sector] – A 2025 Guide” and linking out to related content and FAQs, building topical authority and helping AI engines understand your expertise.
🧩 Technical SEO & UX Enhancements
We go beyond basic fixes to address site structure, improve internal links, and fine-tune schema markup. We also review user experience (navigation, job flow, etc.) to ensure the site feels intuitive for both candidates and employers. Your site will also reflect strong E-E-A-T (Experience, Expertise, Authority, Trust) signals – vital for both Google and AI rankings.
🔗 Authority Building (Link Earning)
We allocate time each month for safe, strategic link building. This could include outreach to recruitment blogs, listing opportunities, or publishing data-driven resources like salary surveys that naturally attract backlinks.
📈 Monthly Report & Strategy Call
Every month, you’ll get a clear report covering rankings, content performance, and next steps. A 1-hour strategy call is included to align priorities and refine your roadmap based on what’s working.
Why choose this package?
This is a growth-focused SEO plan that blends content strategy, technical SEO, and authority building. With 16 hours per month, we deliver consistent outputs while acting as your strategic partner. It’s ideal for agencies who want to move beyond fixes and start compounding real, measurable organic growth.
Tasks Covered:
✅ Monthly crawl & index checks (deep-dive quarterly)
✅ Internal links from key content hubs
✅ Meta and schema improvements on all optimised pages
⚠️ FAQ sections added where relevant
✅ Quarterly LLM crawler checks
✅ High-value content refreshes
⚠️ Light E-E-A-T schema & advisory
✅ Conversion tracking setup, reviewed quarterly
Better search visibility for key commercial terms, early traction in AI search engines, and stronger long-term page performance.
Book a 15-minute call with us and let's talk about future-proofing your recruitment agency’s website.
