Recruitment SEO Roadmap
This is how a typical client’s campaign is made up, regardless of the chosen package. The process remains the same – it’s just the amount of time dedicated to each component that will make the overall difference
MONTH 1: Onboarding, Site Review, Strategy Development
Baseline SEO Audit and Report
Website Audit – Conduct a thorough review of your website to determine your current site’s strengths and weaknesses and identify potential challenges.
Information Exchange – Client to provide website access (i.e. FTP, WordPress login) and access to any existing web tool accounts (i.e. Google Analytics, Webmaster Tools)
Keyword Research, Analysis, and Selection – Research keywords and related phrases to identify primary and secondary keywords.
Develop Onsite SEO Strategy – Review Website Audit and create a comprehensive strategy to improve the site’s overall onsite SEO.
Develop Landing Page Optimization Strategy – Analyse existing keyword target pages and create an optimization strategy that focuses on these pages.
Develop Content Strategy – Create content strategy including release frequency, topics, resources, and writers. (if applicable).
Develop Website Authority & Link Building Strategy – Evaluate current backlink profile and authority metrics to develop off-site SEO strategy.
Backlink Analysis
Develop Link Building Strategy
MONTH 2: Onsite Optimisation
Citation Cleanup (Directories, Company Listings, Etc.)
Backlink Cleanup
Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
Implement Overall Onsite SEO Strategy – Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief.
Implement Landing Page Optimization Strategy – Create and/or optimize landing pages to focus on target keyword phrases.
Prepare to Implement Content Strategy – Onboard writers and submit topics for professionally written, keyword targeted blog/site content. (if applicable).
Implement Website Authority & Link Building Strategy – Create foundation links using techniques outlined in the Website Authority & Link Building Strategy, and make any necessary onsite changes to support offsite optimization and link building.
MONTH 3: Off-Site Optimization
Once your site is optimized, it is time to re-review your internet presence and start getting the updated page information out to the search engines.
Month 3 Task List:
Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
Review Onsite SEO – Review onsite SEO and make necessary adjustments.
Review Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
Implement Content Strategy – Begin adding fresh content, according to the schedule defined in the Content Strategy. (if applicable).
Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
ONGOING: Monthly SEO Maintenance and Updates
Ongoing Monthly Task List:
Monthly SEO Audit and Key Metrics Report – Audit existing metrics and prepare monthly report.
Monitor and Fine-Tune Onsite SEO – Review onsite SEO and make necessary adjustments.
Continue Executing Landing Page Optimization Strategy – Review landing page optimization and make necessary adjustments.
Continue Executing Website Authority & Link Building Strategy – Continue building links and search engine authority, using methods outlined in the Website Authority & Link Building Strategy.
