The Full SEO & AI-Ready Strategy for Recruitment Agencies

This isn’t a commodity audit - it’s the architecture for AI-visible growth!

If you’re serious about owning visibility across both Google and the next wave of AI-driven search - this is your roadmap.

This package is for recruitment agencies that want more than a surface-level SEO audit. It’s a full strategic build: built for rankings, designed for AI surfacing, and shaped by data. Whether you’re scaling fast, investing in AI-readiness, or tired of fragmented SEO, this is the answer.

What’s Included in the Strategy

You’ll receive a fully structured strategy spreadsheet and action plan, built around 29 core components:

• ✅ Campaign & Site Setup
• Welcome & KPI Overview: Aligns strategy to your commercial goals and sets up success tracking from day one.
• Pre-Migration Audit (if applicable): Ensures smooth SEO continuity during any domain or CMS migration.
• Local SEO & GBP Checklist: Optimises your Google Business Profile and citation footprint for local visibility.
• Overview & Timeline (90-Day AI Sprint Clients ONLY): A structured roadmap for AI-readiness if you opt for the Sprint upgrade.
• 🔍 Technical & Visibility Foundation
• Master URL Sheet: Full site crawl to identify all indexation, on-page, and structural gaps.
• SEO Checklist: Every technical, on-page, and AIO optimisation item in one central tracker.
• Foundations Overview: Flags warnings and missed opportunities across page speed, crawlability, and more.
• Detailed Page Speed Audit: Captures Core Web Vitals and load metrics for every URL, identifying performance issues that impact rankings, user experience, and AI-driven visibility.
• Top Pages (GSC): Highlights your best-performing pages by organic clicks and impressions.
• Top Queries (GSC): Surfaces high-volume, high-CTR search terms for content alignment.
• Current Rankings: Benchmarks your position in SERPs and featured snippets.
• 🧠 Intent, Search Behaviour & Opportunity Discovery
• Intent Journey Mapping: Plots what the searcher wants at each stage of the funnel, mapping keywords to user intent, audience, and optimal target URL to close intent gaps and improve AI/organic visibility.
• Page Intent Audit: Audits whether each high-traffic page matches user intent, based on query data and on-page content.
• AI Visibility Tracker: Tracks client presence in AI-generated search results for high-value prompts chosen for commercial impact, audience relevance, and AI visibility potential.
• Brand Mentions Audit: Measures unlinked citations, brand visibility, and missed E-E-A-T signals.
• Backlink Profile: Reviews your domain authority and link equity gaps.
• Keyword Gap: Uncovers what competitors rank for that you don’t.
• Keyword Opportunity Matrix: Prioritises keywords by ROI, intent, difficulty, and AI surfacing potential.
• 🧩 Page-Level Strategy & Content Planning
• Page Intent Audit: Audits high-traffic pages to confirm they match what users are actually searching for.
• Architecture & Page Planning: Maps optimal site structure based on themes, intent, and opportunity.
• Longtail Sector/Location-supporting Pages: Recommends missing pages needed to compete and convert, capturing longtail, high-intent queries.
• Core Pages & Outlinks: Suggests internal links from powerful pages to content that needs a boost.
• Content Pruning: Flags pages to rewrite, remove, or redirect for better index quality.
• 📚 Content Quality, Structure & Authority Building
• Content Quality & Citations Audit: Scores pages for depth, originality, and AI-surfacing potential.
• E-E-A-T Help (Existing Assets): Highlights improvements to boost expertise, authority, and trust signals.
• Voice & SGE Optimisation: Evaluates eligibility for surfacing in AI Overviews and voice search.
• Content Strategy: AI/LLM Surfacing: Builds a bank of research-based queries to target in blogs and guides.
• Content Strategy: Topical Authority: Outlines content clusters that cement your credibility in core sectors.
• SEO/AEO Content Checklist: Ensures every new asset is ready for Google and AI answers.
• 🔗 Supporting Optimisations
• Internal Linking Plan (Blogs): Strategised anchor text and link flow across content hubs.
• Directories Curation: A curated list of trusted, relevant directories to build citation and authority.

💡 Why It Works

• This isn’t just a strategy: it’s a complete operating system for market leadership.
• It provides a single source of truth, aligning your marketing, content, and development teams around a unified plan.
• It delivers the business case for every action, using a data-driven Opportunity Matrix so you know exactly what to do next and why it matters.
• It eliminates wasted effort by identifying what content to create, what to improve, and what to remove, maximising your return on content investment.
• It builds a defensive moat against algorithm updates by focusing on timeless principles of technical soundness, user intent, and genuine authority.
• It future-proofs your brand, ensuring you are not just visible in today’s Google but are primed to become a cited, authoritative source in the AI-driven answer engines of tomorrow.
• And it ensures your brand won’t just be found in Google: it will be selected by AI assistants, chat interfaces, and emerging answer engines.

Ready to Elevate Your SEO?

£3,449 + VAT (one-time payment)

Click below to book your discovery call.