Kaizen is a specialist recruitment SEO consultancy dedicated to helping recruitment agencies dominate organic search and stay visible in AI-powered platforms like Google SGE, ChatGPT, and other answer engines.
Led by an experienced SEO consultant with deep expertise in recruitment SEO – across agencies with or without internal marketing teams – we deliver real, measurable results. This includes full optimisation for LLM visibility, ensuring your content is structured, accessible, and ready for inclusion in AI-generated responses.
With hands-on experience across platforms including Volcanic, Venn, Squarespace, RecruiterWeb, SourceFlow, Vincere, BOLD, WordPress, and HubSpot, you can trust the technical side is covered – no matter what your setup.
Services include full-service SEO delivery, strategic consultancy, and mentorship options for in-house marketers who want to lead SEO in-house with expert support behind them.
Whether you’re outsourcing the entire SEO function or just need guidance for your marketing team, Kaizen SEO brings the specialised insight and execution recruitment agencies need to grow – in search, in AI, and in front of your target
audience.
Book a call below for a free, impartial discovery session

Client Testimonials
Don’t take my word for it – here’s what some clients say:

Kris Holland
Founder – Kitto
“Huge fan of Dan’s work. Provides incredibly detailed information and explains in a clear, concise, actionable manner.
SEO and AIO is a dark art that I believe should be handled by experts, of which Dan is in the top tier of.”

josh peacock
Managing Director – SEO For Hire
“Dan was excellent to work with.
Knows his stuff inside and out. Broke everything down very well, communicated with myself and my team excellent and all round a top guy.
Highly recommend!”

darren revell
Managing Director – RecriterWeb
“Dan is the real deal in an ocean of average and make believe SEO myths Dan stands alone a truthful and talented SEO guru.
You’ll find no better, snap him up while you can.”

catherine henderson
CMO – North Star People
“As a technical SEO expert, it goes without saying that Dan’s ability to analyse the data and implement technical improvements is what every SEO plan needs.
Above that though, is his passion for taking that data and turning it in to executional digital strategy.
He applies it expertly to website development and content ideas for you to take forward to those parts of your marketing to improve overall performance.
His no-nonsense attitude worked perfectly for me! If you value straight-talking advice, then look no further.”
How Kaizen Can Help You
We design and deliver end-to-end SEO and AEO strategies that generate inbound leads, improve rankings, and future-proof your visibility across both traditional search and AI platforms.
Whether you’re outsourcing your SEO or need specialist input alongside your marketing team, Kaizen SEO delivers SEO and AEO that works – with none of the fluff.
Let’s make your site your best recruiter.
Book a 15-minute call with us and let's talk about future-proofing your recruitment agency’s website.