Recruitment SEO - You Wouldn't Go To A Sculptor For A Tattoo!


It always amazes me how often there can be so much friction between clients and providers of niche services such as SEO. I’ve definitely encountered it and I know for a FACT I’m not the only one.


The friction can be two-fold, from the business owner directly and/or their in-house marketing function, whether that’s a single person or a team.


I get it, as a business owner you’ve employed a person/team who are there to handle your marketing efforts, you’re already paying them for this so why on Earth would you fork out for a third party to work the “same tasks”? Or as the in-house marketer, this is your bag. Why should someone else steal your thunder or even threaten your very existence within your company??


A little disclaimer – I am not, for even a millisecond trying to bash on in-house teams. At all, so bear with…


My point is this, you wouldn’t go to a sculptor for a new tattoo. 


I can hear you thinking “what is he talking about?!” It’s pretty simple, whilst both sculptors and tattooists are classed as artists, their individual skill set is highly specific, and completely different. Now I’m not saying that a tattooist couldn’t pick up a lump of clay and turn it into a jug, or that the sculptor can’t draw, but it’s unlikely that the level of knowledge, the application and execution of their respective skillsets and the results they can achieve will be on par with each other.


So what has this got to do with my original point? 


Marketing is a wide term, encapsulating a massive variety of different skills and experiences. It even includes print (remember that?!). Even if we drill down into Digital Marketing – again, it’s an umbrella term which covers a multitude of services. Take my skills for example – Recruitment SEO – how much more specific can you get? 


Again, I know that there are some “general marketers” who have experience in SEO. I know that a LOT of Digital Marketers have a semi-basic working knowledge of SEO which is fine. The difference is when you deal with a specialist, that expertise can pay dividends. SEO is like a Mastermind specialist subject in itself, when you niche down like we do at Kaizen Digital with recruitment SEO, that level of industry-specific knowledge, where we intimately understand your business operations can be invaluable. 


So the takeaway from this? If you’re a business owner with no internal marketing function, there’s a chance that you could do your own SEO, but it’s unlikely – at least in terms of achieving decent results. If you’re an in-house marketer, perhaps your expertise, your “specialist subject” is more social media, email marketing, or content creation, it might not be SEO. But I’m not trying to step on your toes as it were. Quite the opposite in fact. I’ve worked extremely well alongside internal teams, and that collaboration, that partnership can be extremely useful to your employer, often our expertise compliment each other for a more…holistic approach to gaining traction. We’re after the same end results after all. We can be friends. 


Kaizen Digital work exclusively with recruitment and search firms to ultimately increase visibility in search engines through effective, recruitment-focused SEO campaigns. 


If you are considering SEO, or have any questions about our solutions, please get in touch. You can email my team on projects@kaizen-digital.com or call me directly on +44 (0)7389780035.


Thanks for reading,


Dan. 

How Long Does SEO Take To Work?

I thought I’d break down a question which I get asked all the time here at Kaizen Digital – “How long will SEO take to work?”
 
Well… there isn’t a an exact formula for how quickly SEO will work and if anyone tries to tell you otherwise, they are lying to you! 
 
There are so many variables that go into SEO and that’s why we don’t give unrealistic goals to anyone we’re considering working with, or existing clients of course.
Not only do we review your competitors’ SEO strategy, we also consider the overall marketing strategy of your business. This allows us to gain a greater understanding of how your brand and business are navigating through a noisy digital landscape.
 
There are 3 key areas that we believe have a big impact on how long it will take for your SEO campaign to gain traction:

  • Content
  • Competitors
  • Technical SEO

Why your competitors important


It’s super important to analyse the competition, especially those who are ranking for the search terms you’re interested in ranking for. SEO isn’t about re-inventing the wheel, it’s about implementing best practice, emulating strategies that are working for others and spotting opportunities others might have missed and capitalising on them.
Trying to outrank a major PLC firm for a super competitive keyword, will take longer that trying to rank for more specific searches with less search volume. So how long does SEO take to work? It depends on the competition.

Content Marketing

Content is a major ranking factor and it is SUPER crucial that it serves a purpose and enriches the user experience while visiting your site. The days are gone where you are rewarded for stuffing keywords where the sun doesn’t shine… this “black hat” techniques will negatively impact ranking performance. 
Content pieces don’t need to be thousands of words long: there isn’t a fixed limit on how much content you need to perform well in search. The key point is that it DOES need to serve a purpose, for example

  • Solving a problem        
  • Answering a question
  • Educating your audience

So how long does SEO take to work? It depends on the quality and frequency of your content game.

How does technical SEO impact performance

Having the most beautifully designed website, with the most well-written, super engaging content ever created….will mean nothing if Google (or other engines) can’t access or “read” the site. The technical aspects of your on-site SEO need to be nailed, well executed to ensure that the Google robots can make sense or your site. Other tech aspects, such as page load speed etc, are important for the user experience, so things like slow-running scripts need to be addressed.

Link acquisition or link building is also still super important, and is one of Google’s major ranking factors. Good backlinks tell Google that you are an authoritative and somewhat influential in your space. We achieve this through acquiring relevant and authoritative links naturally, giving you a healthy backlink profile.

So how long does SEO take to work? It depends on your technical SEO game .

Conclusion

No one can guarantee SEO results for a certain keywords or search terms. That being said, it is possible estimate a time frame where you’ll start to see improvements, with educated guessing based on variables. These improvements can be anything from reductions in bounce rate, increase in page views, increases in traffic and ultimately, higher SERP positions. With experience and with time, you can get better insights into how quickly it may take to rank in certain niches.

So how long does SEO take to work? It depends…
 
If you’ve got any questions around SEO or are looking to up your SEO game, give me a call on +447486 571 2264 or drop me a line at dj@kaizen-digital.com

I’m not looking to say one is actually the better option than the other here, this is simply me saying “this is where apps can add MORE value than your website!”

Right now, mobile usage will be SOARING. With the sheer amount of people unable to work from office premises, it’s all too easy for people generally to pay a little more attention to their smartphone. If there was EVER a time to be utilising mobile channels to attract new clients or candidates – its now!

Larger firms might be able to have the luxury of both web and app platforms, whereas some may have to make a choice, and that choice will ultimately come down to factors of cost, usability, target audience and the relevant features required.

Having said that, there are studies that suggest people prefer app over sites (generally) which is a strong case for the creation of such apps for your business. 

There are other reasons too, reasons that in my “humble” opinion make apps better that websites (my own app is currently in development at the time of publishing).

So, without further a due, here’s my top 10.

#1: Personalisation Is Better With Mobile Apps.

Mobile apps make it easy for your users to have a personalised experience, especially if you create functions that are customisable by the user. 
You can also observe/track usage, and data is king when it comes to targeted marketing.

#2: Sending Notifications Is Easy!

Email…so last year! 

Over-emailing leads to loss of effectiveness – opening and click rates are less than overwhelming!

Enter push and in-app notifications… the non-intrusive, instant way to reach your audience. Push not’s can have open rates in excess of 40%!

And so on…..

#3: Exploiting Mobile Features

Apps make it easy to create an interactive experience, utilising the phone’s GPS, camera, contact list, etc etc. 

Also – these features can be used to reduce users’ efforts, uploading ID from within the app for example.

#4: Offline working ability

One of the most fundamental differences is apps allowing basic content and functionality offline. Obviously the available features will depend on the audience, the point being that a connection isn’t always required.

#5 Design Freedom

Apps can be designed to use a variety of elaborate gesture-based functions, swiping, pinching, dragging, etc, the benefit of which translates to an innovative experience for your user to perform tasks better than on a website.

6#: Fresh Branding

Thinking about relaunching your brand or launching a new entity and want to test the water with different styles/appearances etc? Do it with an app. 

You can experiment because, as a separate entity to the website, the app won’t impact the design/structure if existing websites. 

Want to play around with the internal linking/structure/nav of your site without jeopardising SEO? Roll out your ideas via the app for feedback.

android mobile app

7#: More Time Is Spent On Apps.

According to Forbes, mobile users spend 86% of there entire mobile time on apps, compared to (obvs) 14% on mobile websites!
Build an app, capture that screen time!

#8: New Conversation Opportunities

Because of the nature of apps (the targeted audience) it can be easier to drive engagement, and in turn feed users through a conversion funnel. 

Mobile/Browser websites on the other hand will typically reach a more diverse audience. With clients and candidates in mind, the content each user sees can be tailored. Have different content in different user profiles. Easy!

#9: Presence Of Your Brand

Subconsciously, the presence of your little app logo on your user’s phone will “brand” your business into their psyche. You never know when they might be in a convo discussing the services a firm like yours can provide then BAMMM, “I’ve got an app that could....” 

This presence can in some ways be linked to Signal Detection Theory – which basically says that people can process in their minds, ads that they’ve in some way ignored previously. 

#10: Speed

Load speed, connection speed, task execution speed, can all work quicker on apps. 

Storing preferences for example will reduce the time of some tasks to complete. 

Locally-stored data is quicker to access so load times are generally faster.

Mobile app framework can typically run 5x faster than Javascript…the technical justification!

So while the background is optimisied for speed, it means the front-end experience is often quicker ‘n’ slicker!

So, given all that, what choice should you make? 

IF you can do both, do both. If you’re restricted by budget or business goal, you’ll likely have to choose. 

Both have pros and cons but in terms of conversion and personalisation – apps FTW.

If you want to know more, get in touch, or go to  https://kaizen-digital.com/mobile-app-development/ for more info.

If you know anyone who needs to see this give it a share. 

Take care, stay well!

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