Why digital marketing is key for the recruitment industry
It is no secret that digital marketing is important for any business to focus on and take charge of. However, there are some industries who seem to think that they don’t need to think about digital marketing as much as others.
One of these industries is recruitment. So, is this the wrong approach to take? Is digital marketing something that the recruitment industry should be thinking about? We think so and to help to inspire you to free up some time to take a look at your digital marketing, we have put together some of the main reasons why.
Social media is a great way to speak to potential candidates
When you run a recruitment agency you are going to want to appeal to some of the best candidates out there. Which means that you will need to find ways to engage and appeal to them, something that social media can do for you. Using content marketing will help you to attract new candidates, making sure that you are the recruitment agency that they sign up with other any others.
Content marketing helps to get your name out there
Recruitment is a competitive market and in order to get ahead you are going to need to make sure that you stand out from the crowd. If you want to get your name out there, then content marketing is definitely the way to go. Not only does it help with things such as SEO and search engine rankings, but it also helps to ensure that you are seen as an expert, that you know what you are talking about and that you are the best place for clients to go to when it comes to making sure that their roles are filled.
Email marketing gets the right jobs to the right people
The idea of recruitment is that you are matching the right people with the right jobs. However, in order to get this match, you are going to need to be seen by those right people. Sure, you can pop the job on your website and maybe even your social media, hoping that they get seen, but a much better way is to have those jobs sent right into their inbox, ready and waiting for them to apply.
Blogs help you to give out helpful advice
Finding a job, or finding the right person for a job isn’t always the easiest thing to do. Therefore any advice or guidance you can give is going to be welcome. Setting up a blog is a great way to share advice and top tips. Not only will it give you the peace of mind that you are offering your help, but also it will ensure that you are seen as an expert, a company who knows exactly what they are talking about.
Digital marketing is important for any business to think about. So, if you are running a recruitment agency and want to make sure that you get ahead, then you definitely need to free up some time for digital marketing.
If you find yourself in a position where you can handle more vacancies but haven’t got the time to spend outside of your business development activity, let’s chat to see how I can assist.
I’m an experienced recruiter who feels your pain, but I know how to fix it.