The Secret To Ranking In A Competitive Industry

The Secret To Ranking In A Competitive Industry

Most advice when it comes to SEO is along these lines…

Identify keywords with low competition and high search volume and try to rank for those” which is fine if you’re an amateur looking to “rank ‘n’ rent” a little one-page lead gen site. Which you’re not.

By your very nature you’re a highly competitive creature – why else would you be in recruitment or sales at all??

You’re in this to WIN!

I’m trying to think of a good reason or two as to why you wouldn’t want to be a big player in your space. Unless your firm is a life style choice (which, contrary to all these B.S “business coaches” is OK by the way!) then assumedly you’re here to compete in the big bad world!

So how do you do it?

The Enormous Value Of SEO

First, you need to understand how hugely valuable SEO actually can be. I’m talking in cash money terms!

Did you know that Ahrefs can show you the estimated traffic cost of organic traffic if you were to pay for it with PPC?

Here’s some information on 3 of the biggest players in the UK recruitment scene, this is the estimated traffic value PER MONTH;

Michaelpage.co.uk – £377,011
Adecco.co.uk – £287,298
Morganphilips.com – £547,067

Could YOU imagine getting hundreds or thousands of pounds month worth of free traffic from Google just by doing content + SEO?

So the question is how to do you compete in a very competitive niche like recruitment?

How To Win In A Competitive Niche

The first thing to say on this is about how you approach SEO rather than the technical ACTUAL SEO itself. Mindset is a huge thing!

1. Plan to Win. Have the mindset to match.

You want to eventually rank for the most competitive keywords in your niche, and you need to start planning for it.

Understand that you’re in it to WIN. And then go about SEO like that.

2. Set out to build the biggest, baddest authority site of them all

Google loves authority sites. When sites like Michaelpage or Adecco or Morganphilips put up a new article or some new content, it immediately has SEO strength because of the punch that their site packs.

To be one of the big dogs you have to make more content than anyone else, simple.

3. Start building up to rank for big keywords NOW

Most people avoid really competitive keywords, but that’s not always the best idea.

The keyword difficulty score is often inaccurate – keywords are sometimes way easier to rank than you think but conversely they’re sometimes harder so you might as well.

Instead of just relying on keyword difficulty as a definitive metric, go for keywords that make sense for you.

Start building your content now but be realistic on how long it might take to rank – remember, SEO isn’t a one night stand!

4. Focus on truly making your site better than anyone else’s.

You need to put yourself in your reader’s shoes. What would make them choose your site over your competitors?

Take a look at the larger picture including web design, user experience, loading time, and of course quality of content.

Make sure the entire experience on your site is an A+ from start to finish.

When you want to play SEO at a high level, you need to think in terms of scale.

If you’ve got the time and/or budget and/or skillset to implement this yourself – I strongly suggest that you do.

To be frank, you’re only getting these emails as you’ve been contacted by me before – and I only reach out to firms that I can add value to, i.e those agencies that have little or poor SEO/traffic.

I don’t work with the likes of the Michael Pages of the world because they’re doing fine on their own with their multi-million-pound marketing budgets!

If you’re not capable of delivering SEO on your own and want a hand from an SEO consultant who knows recruitment as well as he knows his own children…give me a shout and see if I have capacity.

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