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Social Media Monthly Roadmap

MONTH 1:
CAMPAIGN SETUP AND OPTIMIZATION

SOCIAL MEDIA PLAYBOOK CREATION

  • Competitor Research
  • Response Track
  • Audience Targeting
  • Budget Recommendation
  • Brand Persona
  • Audience Persona
  • Communication Guidelines
  • Content Strategy

FACEBOOK (CREATION AND/OR OPTIMIZATION)

  • Custom URL
  • Page Categories
  • Professionally Designed Profile Picture
  • Professionally Designed Cover Photo
  • Contact Details
  • Page Call-to-Action Button
  • About Page & Professionally Designed Story Graphic
  • Page Template
  • Auto Responder Setup
  • Default Facebook Pixel code setup (using client’s ad account)
  • Creation of 2 Unique Audiences

TWITTER (CREATION AND/OR OPTIMIZATION)

  • Professionally Designed Profile Picture
  • Professionally Designed Header Image
  • Twitter Bio and Contact Details Update
  • Crossposting of Content with Optimized Captions
  • Inclusion of Relevant Hashtags

LINKEDIN (CREATION AND/OR OPTIMIZATION)

  • Professionally Designed Profile Picture
  • Professionally Designed Banner
  • About Page Update
  • Crossposting of Content

CONTENT CREATION

  • 2 Images to be published to your profiles and will also run as ads for Page Promotion and Brand Awareness
  • Insights Creation

MONTH 2 AND ONWARDS:
PUBLISHING CONTENT

SOCIAL MEDIA CONTENT PLAN

  • Communication Guidelines
  • Brand Persona
  • Audience Targeting
  • Content Strategy
  • Response Track
  • Audience Targeting
  • Budget Recommendation
  • Competitor Research

PUBLISHING CALENDAR

  • 8 Images to be published to your profiles and will also run as ads on Facebook

1 ad will be for Page Promotion

5 ads will be for Post Engagement

2 ads will run for one of the following objectives: Brand Awareness, Traffic, or Lead Generation

  • Crossposting to Twitter and LinkedIn
  • Page and Ads Monitoring
  • Insights Creation
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