• projects@kaizen-digital.com
  • 07486 571264

Recruitment SEO

Recruitment SEO

Recruitment SEO

 

If you're unsure or unaware, SEO (search engine optimisation) is a process led structure of activities which has the objective of achieving an improvement in the results for a given (or set of given) internet searches.

Contrary to popular belief, it's not a dark art and you could probably achieve a nominal improvement of how Google perceives your website if you had the inclination, skill set & time.

100% of the time clients engage with me because their issue is the lack one or all of the above.

Whilst not to remove the people aspect of recruitment, effective SEO provides 100% provides almost an additional team member, able to help with client and candidate acquisition whilst being cheaper than the cost of hiring.

Here's a link to a recent LinkedIn article I wrote about Recruitment SEO - read the article here.


Why You Need Effective SEO For Your Firm

Putting it simply - if you're not investing in SEO for your practise you'll always lose out to those firms that are. 

It's hugely important to realise the Recruitment SEO is an investment - not a burden. Typically clients will have decided on one or more core objectives for their business;

  • Increase Profitability
  • Reduce Overall Marketing Spend
  • Save Time With BD or Resourcing and/or
  • Improve Brand Exposure


 

To find out more about partnering with me to help you achieve your business goals - schedule a call with me, or hit the link at the bottom of the page.

Recruitment SEO Packages

You have 3 options - all entail the same process the only difference is the booked hours per month.

LITE - 15 Hours Per Month = £450 per month.

STANDARD - 30 Hours Per Month = £900 per month (MOST POPULAR)

ADVANCED - 60 Hours Per Month = £1800 per month

 

Each package will adopt my "5 Stage SEO Methodology!


5 STAGE SEO METHODOLOGY

 

1. SITE ASSESSMENT
▪ I will understand your business, identify its market and find the competition
▪ I will select Keywords that are meant to drive relevant traffic to your site
▪ I will find potential challenges to the marketing performance of your site
▪ 90% of a campaign's success relies on the proper selection of keywords

2. CAMPAIGN ROADMAP
▪ Based on your industry, competition and the inherent characteristics of your site, I will create a strategy meant to match or beat the competition taking your website's structure, code, and digital footprint distribution called the SEO Roadmap
▪ I organise activities that are meant to drive success to you in the shortest time possible
▪ I report the work to you in real time and in some cases, require collaboration in order to achieve the best results for your campaign
▪ I drive as many strengths to your website as we can, as soon as we can

3. ON-PAGE SEO
▪ I identify the technical elements of your site that can be improved to drive better traffic performance to your website
▪ I match the search phrases to the pages on your site and evaluate if your website sends the correct semantic signals to Search Engines regarding their Value Proposition, product or service
▪ I create algorithm appealing content while attempting to match your marketing language in order to penetrate Search filters and reach your target audience
▪ 70% of ranking success in small markets is attributed to On-Page factors

4. OFF-PAGE SEO
▪ I look into your digital footprint and build my campaign based off the referral information in the world wide web about your website
▪ I balance out your anchor texts to create a natural and balanced off-page profile
▪ I acquire inbound links to your site with our proprietary outreach program that acquires referral back links from unique publishers online, month over month
▪ Back links still contribute to over 60% of rankings in search

5. REPORTING AND ANALYTICS
▪ I have heavily invested in technology and provide you with real time reporting and collaboration through my proprietary user dashboard
▪ Generate Reports and Analysis online and in real time
▪ Over 80% of ROI opportunity is found through Analytics and Periodic Reporting