Quick SEO Wins
6 Easy SEO Quick Wins!
Typically speaking, SEO campaigns (when dine properly!) can take a few months to really build traction. But before you turn your nose up – it IS possible to get some quick and easy improvements to increase where in Google your website ranks!
If your site ranks on Google, the good news is that Google likes it. The bad news is, if you’re only on page 2 or beyond – its bad for business. I’ve said it loads that people tend not to venture past page 1, so that’s where you want to be.
This post is a step by step process that I follow which is a quick way to find pages on your site that need ranking improvements, and how you can give them a nudge by executing some on-page optimisation.
1 – Google Search Console.
To optimise, you need data. Google Search Console is your source for that data. It allows you to identify the search terms people are using to find your website.
Metrics available are;
- Average Click Through Rate (CTR)
- Average Position
Here’s how to set up Google Search Console.
• Sign into your Google account. If it’s a business website, make sure you’re using your business account.
• Go to Google Search Console.
• Paste your website URL and click “Add property.”
• Choose a way to verify your website (HTML file upload, HTML tag, Google Analytics, Google Tag Manager, DNS).
• If your site supports both http:// and https://, add both as separate sites. You must also add both www and non-www versions.
2 – Your top 10 pages.
Once you’re in the console (if it’s a new set up wait 7 days for some data!) click on the “Performance” tab.
Enable all the data that you want to appear in the graph, click on each segment so it’s not grey and is included in the results.
To see your site’s pages, click the “Pages” tab and then you can sort by impressions. Then you’ll have (in descending order) your top pages by impressions (eyes on your page).
Look at any pages that are receiving
impressions but have an average position of more that 10. That’s how to choose
which pages to work on.
3 – Search Queries
This tab will allow you to see what search terms your pages are being found for.
As you can see – I am being found by people searching for my business name in the first position, then by SEO Consultant, Cheap SMM etc.
For you, you can see your own search phrases but typically, best practice is to NOT try to rank for your business name (the “known market” – I go on and on about this) but instead by terms that typical clients/candidates would search with.
4 – The On-page work
So you’ve got your pages, you’ve got your search/keywords. Now look at your chosen page.
Is it optimised?
• Does the keyword appear on your page?
• Is it one phrase or several?
• Where on the page is the keyword? Titles, headings, main body etc?
If the keyword isn’t on the page, isn’t in one phrase, and isn’t abundant enough in titles, headings, text etc – you’re not optimised for that keyword.
You’re being seen for it somehow, so Google must find something relevant, you just need to then optimise the page for the exact keywords your site is being ranked for currently. We’re not re-inventing the wheel, we’re making Google’s life easier!
The following things MUST be optimised to get these quick wins;
• Meta Title
• Meta Description
• Page Headings
• Main Text
For proper meta optimisation – use Screaming Frog SEO Spider it’s free and provides loads of information on how Google will see you.
Have a play around and when you’re happy – copy and paste to your web page.
If your keyword or phrase isn’t in your page headings, titles tags or texts, you need to put in there. Naturally. Over doing it is bad practice & you’ll get a penalty from Google for “stuffing”.
5 – Inspecting URLS
We’re trying to get some quick SEO wins here, so we’ll give Google a hand to find your pages more quickly.
Go to the “URL Inspection” tab on the Search Console – type in the URL of the updated page. When the data is retrieved by Google, click “request indexing” to tell Google that your newly update page has changed and needs to be indexed again. It wont normally happy immediately, but I’ve known it be done within 60 minutes.
6 – Check Results
Leave it a week then check your results. Repeat Step 2 of this process and compare the results. Export as an Excel file and keep tweaking and working until you start to see real results.
Please remember – SEO is a continuous process. When you stop – your competition will out rank you. Guaranteed.
If you’re NOT seeing improvements when comparing date ranges – or you need further help from a specialist – give me a call. It could be down to technical SEO issues, page load, mobile speed, low backlinks…and so on.
Send me a message to see how I can add value to your marketing efforts this year!