PPC

Pay Per Click Advertising (PPC)

What is PPC?

  • Pay Per Click (or SEM – Search Engine Marketing in Google’s parlance) is a type of advertising strategy that directs traffic to your website from an ad that you paid a search engine or host website to post. It is basically the amount of money spent to get your advertisement from a search engine or website that you don’t own to be clicked.
  • Types of PPC campaigns are: 
        – Search Adwords Campaign
        – Remarketing on the Google Display Network
  1. Who should use this package?
  • Small Business who want to improve their online presence on Google and show their products to those people who are looking for them.                                                        
  1. What does it do for my business?
  • It improves your online presence on Google search and increases the chance of targeting the right customers at the right time.
  1. Does it put my ad on the top page of Google every time?
  • No, and in most cases, you wouldn’t want it to be. The Google AdWords system does not just take into account the bid price when arranging the sponsored ads. The position of any ad takes into account over one hundred different factors including your quality score, volume of clicks, and website & content relevancy, enabling Google to deliver the right results to end users and empowering smaller advertisers to compete with other advertisers who have much higher budgets. If any company or agency was to offer you top spot or guaranteed positions our advice is to run because it’s simply not possible!                                          
  1. Will it ensure sales and leads to our business?
  • No. Just like any type of advertising, Google AdWords can never guarantee any sure sales or customers. Once your ads are posted on Google Search we can no longer control the decision of your potential customers. The most that we can do is target the right people at the right time. And the rest is upon their discretion.
  1. Do I need to have an existing Google AdWords account to avail of the service?
  • No. We can set up your client’s Google AdWords account and then link it to our AdWords manager account.
  1. I already have an existing Google AdWords account. Do I still need to pay for the setup fee?
  • It depends. If you have PPC campaigns that are already running and only minimal changes need to be made, the setup fee is waived. If you have an account but the campaigns still need to be setup or there are a lot of settings that need to changed, then you will need to pay for the setup fee. Please contact our Project Manager for a FREE PPC Proposal and Landing Page Analysis.
  1. Are landing pages always recommended, or can I just use my homepage?
  • A great landing page is critical for any PPC campaign to be effective. People clicking on your PPC ads are more likely to have a strong purchase intent compared to general browsers, that’s why the landing page needs to be optimized to meet their expectations. We offer free landing page analysis along with our proposal, and landing page optimization & setup for an extra fee.
  1. Do I have access to the PPC Campaign that you are going to create?
  • Yes. We offer transparency compared to other agencies to assure that you are getting the right data and you can see the performance of the campaign anytime you want.
  1. Why do I need PPC when I have SEO?
  • Any SEO campaign done in a safe, organic way will take some time to rank. A business could utilize PPC to advertise on the search page for the same keywords while the SEO campaign is still gaining momentum.
  • PPC is also useful if you want to maximize the search page. There are different businesses located on the search page. To fully maximize it, use PPC.
  • Finally, while it is impossible to rank for a competitor’s brand organically, this is common practice in an AdWords campaign.
  1. Can I do PPC without SEO?
  • Yes, as PPC is not SEO dependent. It does not rely on Google search algorithms. It’s an advertising campaign that takes advantage of Google’s nature as a search engine.
  • Unlike SEO, PPC will never generate free traffic because Google is ranking you based on your ad spend and not the quality of your site.  SEO is an investment in the quality of your site and not just an investment in gaining organic rankings.
  1. Can I target my competitor’s keywords?
  • Yes. With PPC, you can target the competitor’s keywords. Unlike with SEO, you’re limited to the keywords on your website. Targeting your competitor’s keywords is ideal for new businesses because you want to target people who are looking for the same business as yours or have the same type of service.

For campaigns with small (£1,000 – £2,999) monthly ad spend budget. Includes Google Search Network and/or Bing.


 

Budget Range£1,000 (minimum) to £2,999 (maximum)
PlatformsGoogle Search Network and/or Bing
Set-Up Fee£249 (Free for 6-month lock-up contract)
Monthly FeeManagement fee scales with budget
Estimated Search Clicks150
Estimated Search Impressions5,333

PPC Small Package provides you with a dedicated PPC specialist to
(1) create, (2) manage, and (3) monitor your Paid Digital Media Account.

Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners.

The goal is to allow the you to grow your company together with your online audience.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

KeywordsUp to 30
Ad GroupsUp to 10
Ad Texts Created4
ReportMonthly
Bid OptimizationOnce a Week (if needed)
Project Manager ConsultationMonthly
Google My Business (if needed)Yes
Location Targeting 
(if with Google My Business Account)
Yes
Banner Ads CreationContact for pricing
Landing Page AnalysisFree

For campaigns with medium (£3,000 – £4,999) monthly budget. With an option to include Search Network Campaign, Display Network / Remarketing, Facebook, and Gmail.


Budget Range£3,000 (minimum) to £4,999 (maximum)
PlatformsGoogle Search Network
Bing
Google Display Network (Including Remarketing)
Facebook
Set-Up Fee£299 (Free for 6-month lock-up contract)
Monthly FeeMonthly management fee scales with budget
Estimated Total Clicks1,375
Estimated Total Impressions198,333

PPC Medium Package provides you with a dedicated PPC specialist to
(1) create, (2) manage, and (3) monitor your Paid Digital Media Account.

Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners.

The goal is to allow the you to grow your company together with your online audience.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

KeywordsUp to 50
Ad GroupsUp to 20
Ad Texts Created8
ReportingMonthly
Bid OptimizationTwice a Week (if needed)
Project Manager ConsultationBi-Monthly
Google My Business (if needed)Yes
Location Targeting 
(if with Google My Business Account)
Yes
Banner Ads Creation£199 (Up to two studies)
Landing Page AnalysisFree
Landing Page Optimization and SetupAdd £149
Thank You Page Creation + Google Analytics Set upAdd £149
GTM Installation + Event SetupAdd £199
Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set upAdd £199
 

For campaigns with large (£5,001 – £10,000) / mo budget. With an option to include Search Network Campaign, Display Network / Remarketing, Facebook, and Gmail.


Budget Range£5,000 (minimum) to £10,000 (maximum)
PlatformsGoogle Search Network, Bing, Google Display Network (Including Remarketing), and Facebook
Set-Up Fee£399 (Free for 6-month lock-up contract)
Monthly FeeManagement fee scales with budget
Estimated Total Clicks1,808
Estimated Total Impressions269,444

 

Est Search Clicks833
Est Search Impressions27,778
Est Display + Remarketing Clicks600
Est Display + Remarketing Impressions200,000
Est Facebook Clicks375
Est Facebook Impressions41,667

PPC Small Package provides you with a dedicated PPC specialist to
(1) create, (2) manage, and (3) monitor your Paid Digital Media Account.

Keyword research is used to analyze which search terms will be more beneficial for your business.

A four-step process which consists of 1) setting media objectives in light of marketing and advertising objectives, 2) developing a media strategy for implementing media objectives, 3) designing media tactics for realizing media strategy, and 4) proposing procedures for evaluating the effectiveness of the media plan, are used to provide the business owner the digital presence he needs in Google and its Search partners.

The goal is to allow the you to grow your company together with your online audience.

Each PPC Package includes a free Landing page analysis, Weekly performance monitoring, Dashboard integration, Reporting, and Project Manager consultation.

 

KeywordsUp to 70
Ad GroupsUp to 30
Ad Texts Created12
ReportingMonthly & Weekly
Bid OptimizationTwice a Week (if needed)
Project Manager ConsultationWeekly
Google My Business (if needed)Yes
Location Targeting 
(if with Google My Business Account)
Yes
Banner Ads Creation£199 (Up to two studies)
Landing Page AnalysisFree
Landing Page Optimization and SetupAdd £149
Thank You Page Creation + Google Analytics Set upAdd £149
GTM Installation + Event SetupAdd £199
Enhanced Ecommerce Setup for WordPress Only + Google Analytics Set upAdd £199